Customers expect new, no matter what type of business! And your loyalty/rewards platform is one of the key channels on getting the word out. Because most loyalty software allows you to both push email and sms, this provides immediate visibility to your customer base. We prefer SMS on almost all loyalty/rewards communications, because text provides immediate engagement.

Here are Three strategies to use Loyalty/Rewards systems for your next new product, service, or menu item!

Invitation to try before they buy
Nothing creates buzz better than offering your loyal customers a private VIP party to learn about a new product you are going to be stocking. It doesn’t have to be a red carpet affair! It’s the thought that counts in the customer’s mind. You can even host the event during store hours.

Coupon for the new product
Discounts are great inducements for customers to try a new product, or service. It also creates a secondary referral effect, if that customer tells a friend or associate about the product, that hasn’t previously visited your business!

Piggy Back the new product to an existing one, as a free add on
We see this strategy all the time in the restaurant vertical, and that’s because it works! Buy this, and get that for free. ‘That’ being the new product being rolled out. You can apply this same strategy in almost any business. ‘Buy 2 of this, and get that (Our new product we know you will love)’

The bottom line in any new product/service promo is to be creative in customer engagement. If you sound like every other deal, you are just that, just another deal.